Attention
Why it Matters?
More and more consumers value a company’s environmental position as a decision factor. The years of blissful ignorance are over, and consumers are grossly aware of the impact of their decisions. Public frustration is building thanks, in part, to the news that most pollution is out of their hands.
With that revelation, the focus has shifted to corporate responsibility, and consumers base their dollar on it. For decades society has been content thinking their paper straw usage or cutting plastic drink holders made a difference. Now, they realize their wallet can make a much more significant impact.
Companies that value this and change along with it will come out on top after this societal shift has finished.
